Hopefully, everyone that is reading this post understands the importance of a well designed logo and trademark and how it acts as the personality of a company. A great logo can be one of the most important investments you will ever make because it represents your corporate values, quality and professionalism.
When it comes to special event logos, they should clearly convey what your event is about and leave a memorable, long lasting, first-impression. A knock out event logo will excite and energize while maybe even increasing your attendance and building trust and credibility around your event.
A creative event logo and theme that is carried through on all your marketing materials, from your invitation, signs and displays to imprint designs for merchandise and memorabilia, will aid your advertising efforts and help with audience recognition. An event logo should be simple, creative and must reproduce well in both color and black and white. Make sure that the colors you choose for your event logo reflect the theme and the nature of the event.
The logo should also be scalable so that it can be used and read easily on both large and small marketing elements and also convert well to web design. Be careful using trendy fonts and also watch out for fonts that will not reproduce well at small sizes. You should always choose a font that is appropriate to the theme and at the same time complements your current branding.
Your event logo will be the foundation of your event so try to make it unique and attractive. A unique logo will also tend to be one that stands the test of time. The bottom line is that creating a event logo requires a lot of planning, time and thought. The meaning behind the design should reflect the mission and image of the company and your event.