Email is a great way to communicate, engage and keep top of mind with prospects, leads and customers. Return on investment is pretty easy to measure with email as well. From a marketer’s perspective, email works!

Most people like to get emails from companies they do business with. They just don’t want to be spammed and especially from companies they don’t know. Email is office approved whereas social media sites, for many corporations, are still frowned upon and blocked.

To say that social media is more successful with the younger generation than email or that it will someday replace email marketing would be wrong. Social media will continue to evolve and change as more people recognize its value. Consider this, you still need an email account to have a social networking account.

So, why not use both? Social media and email marketing work really well together!

For example, offer an incentive on all your marketing literature, advertising and corporate communications to people who sign up on your Facebook Fan Page. You could offer a special discount or giveaway. Then, you can ask your followers to sign up to receive your free newsletter and special offers via email. When it’s time to launch a special promotion or product update, you can launch it on all channels for maximum reach and exposure!

Everyone will agree that quality original content is what will really draw more people to your website and encourage them to buy your stuff. Companies need to learn how to effectively combine email marketing with social media to create a compelling multi-touch brand experience to reach and engage users.

Are you integrating your email marketing with social networking? Share with us how you effectively use them both or why you don’t use one or the other.