I am always amazed that advertisers forget the basic things. Don’t ever assume people know who you are, what you can do or how to get a hold of you . You need to tell them in every ad or marketing piece and especially on the web. Always include your physical address, telephone number and website address. Make it easy for people to contact you.

Leaving out those basic elements lead to confusion and maybe even make you look less than reputable. After all, if you neglect listing your address, maybe you have something to hide and don’t want someone to find you? If you are concerned that clients will look down on a home based business address, purchase a PO Box address instead.

In today’s service-oriented business atmosphere, it is more important than ever to respond to customer and prospect requests quickly. Web surfers want everything to happen instantly and if they can’t find your contact info, whether it is an email address or phone number, they will go someplace else.

If you aren’t willing to let online visitors have your business e-mail address, mailing address and telephone number, then your customers lose some faith in your company. Give potential customers numerous ways to contact you so you appear legitimate and are serious about doing business.