Adventures in Northeast Ohio unveiled its new brand mark, which is intended to more clearly represent the organization’s offerings and value to the tourism and travel industries. Adventures in Northeast Ohio brings attractions, bed and breakfasts, campgrounds, convention and visitors bureaus, festivals and events, hotels, restaurants, tour promoters, tourist councils and other partners in the travel industry together to promote the region to visitors and locals alike.

Designed to work effortlessly across digital and physical channels, the new logo evokes a feeling of inspiration and the upward-pointing lines signify movement, excitement—and all things Northeast Ohio.

Take a look at the design journey of this brand and the final look which helps to identify the core focus of this organization.

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