What is one thing that all large corporations have in common? Most are consistent across the board with all of their marketing efforts which helps to build loyalty and a unique brand experience so that customers remember them.
It’s pretty easy to understand how a small business could get a little distracted while trying to maintain a consistent brand identity. Multiple people creating many branded elements over time can easily water down a brand look or message. That lack of consistency may not be noticeable at first, but over time failing to remain true to a brand can confuse your audience and leave a bad first impression.
Simply slapping your logo on everything is not enough. At Charene Creative, we dedicate ourselves to creating quality brand strategies for our clients! Whether you’re looking to completely rebrand, have a specific promotion in mind or just want to evaluate your current industry perception, give us a call today at (330) 524-5001.
Our feature image above is a marketing campaign we created for a 5 year anniversary trunk show promotion for Aurora Eye Care. Do you notice the cohesive brand look we’ve created? That’s what you should be doing with your brand!