Charene Creative Launches Responsive Website for Geauga County Republican Party

Charene Creative, a branding + digital design agency, just launched a responsive website for Geauga County Republican Party. The website at http://geaugagop.com/ automatically adapts to personal computers, tablets or smartphones. Responsive web design was created so a person can visit a website from a computer, a phone or a tablet and the website automatically changes its resolution and image size to respond to the device the person is using. Just a few years ago, it was routine to create [...]

Charene Creative Presents New Website for Michael R Balog

Charene Creative launched a new website for Michael R Balog, a real estate agent for Howard Hanna in Aurora Ohio. The website at http://www.michaelrbalog.com automatically adapts to personal computers, tablets or smartphones. In today’s mobile world, most people use their mobile devices to surf the internet. This means that most consumers will likely begin their search on the internet on a mobile device. Search engines also rank websites that are mobile-friendly better than other websites. Charene Creative [...]

The Changing Face of TV, Video and Music Technology

Today, we have four different generations living and working together with a fifth soon to follow. Each has its own distinct values, behaviors and different preferences on how content is consumed. Understanding the nuances is essential for marketers trying to reach a specific target audience. The consistent takeaway is that concise and shorter content that is formatted for easy reading or viewing is more likely to appeal to all generations. As an example, the leading streaming-music service [...]

Creating Content – Who’s got the time?

I hear this question a lot from my clients about creating compelling content on a consistent basis that people will read and share. Finding the time is hard and I can definitely relate. As a matter of fact, I haven't written a new article since the end of May. That's probably the longest stretch I've ever gone between posts. Hey, sometimes life and work gets in the way. I refuse to beat myself up though because I've [...]

Your Brand: Everything Changes on a Tiny Screen

It's pretty obvious that mobile has taken over and we all have these amazing little computers that we can hold in our hands. Savvy consumers are using mobile technology to research, communicate, share and purchase products. It's critical that brands learn to leverage all of the digital tools available to build relationships online. Can a visitor easily navigate your web pages from their smartphone? Is the information that's most needed by the user easily found on your [...]