Tagline Development Process

We’ve all read some taglines that fall short because they are difficult to remember and fail to connect or identify with a brand. In these cases, you can bet that there was a misalignment between business goals and brand positioning. At Charene Creative, we believe a tagline must be simple, concise, memorable, easy to say and an accurate representation of the brand promise. Beyond those guidelines, ask a few basic questions to help create a well-crafted tagline that resonates with [...]