The Changing Face of TV, Video and Music Technology

Today, we have four different generations living and working together with a fifth soon to follow. Each has its own distinct values, behaviors and different preferences on how content is consumed. Understanding the nuances is essential for marketers trying to reach a specific target audience. The consistent takeaway is that concise and shorter content that is formatted for easy reading or viewing is more likely to appeal to all generations. As an example, the leading streaming-music service [...]