SEO Deprivation: Why NAPs are so important

So it's true I'm sleep deprived and unable to get more than a few hours of rest a night which means I'm often researching projects online at odd hours. For every query, Google wants to try and deliver the most relevant result. If I search the word "coffee", Google finds coffee shops nearest my location. This is called local search, it's more important than ever in a global, virtual world and within your power to control! For [...]