Increase search engine traffic!

Did you know that you can drastically increase calls, website clicks and local search exposure through Google just by optimizing your Google My Business Listing? If you haven't claimed and verified your Google My Business listing yet, you should. When it comes to successful inbound marketing and SEO strategies, it is critical to have your Business Listing set up correctly, optimized, and updated monthly. Optimizing your account helps Google know more about you so they can match [...]

By |2020-03-05T09:11:26-05:00January 24th, 2020|Categories: Google, Google Alerts, Google Analytics|0 Comments

SEO and Mobile Search Optimization

According to Google, more than 50% of all mobile searches are for local products or services. Today, smartphones have become personal computers that accompany us everywhere, every moment of our day, including bedtime. Since April 21st, Google began penalizing websites that don't provide a good mobile experience to those users. That means mobile search optimization and responsive web design are more important than ever and reach across most demographic audiences. SEO has changed drastically over the years [...]

Your Brand: Everything Changes on a Tiny Screen

It's pretty obvious that mobile has taken over and we all have these amazing little computers that we can hold in our hands. Savvy consumers are using mobile technology to research, communicate, share and purchase products. It's critical that brands learn to leverage all of the digital tools available to build relationships online. Can a visitor easily navigate your web pages from their smartphone? Is the information that's most needed by the user easily found on your [...]

Seriously Social: Navigating the Digital Age

Whether you're a startup or established business, it may be tempting to hand social media over to an intern or sales team member. But things are different today and as the leader of your company it's critical that you take social media seriously. The old ways of doing business no longer work. The connected world economy along with technology advances create competitive challenges that require owners to adapt quickly. Those who cannot, or will not change risk [...]

Monitor your reputation with Google Alerts!

I've never been one who's focused too much on what others think of me. However, when it comes to my business, reputation is something I'm very concerned about. In today's online world, there's no greater value than a spotless reputation. Others often decide our fate and all it takes is one negative statement from someone to influence whether you get in or pushed out of a deal. When it comes to social media, common sense should rule [...]