SEO and Mobile Search Optimization

According to Google, more than 50% of all mobile searches are for local products or services. Today, smartphones have become personal computers that accompany us everywhere, every moment of our day, including bedtime. Since April 21st, Google began penalizing websites that don't provide a good mobile experience to those users. That means mobile search optimization and responsive web design are more important than ever and reach across most demographic audiences. SEO has changed drastically over the years [...]

Share and watch live video broadcasts on your phone!

In today's constantly changing world of technology, complacency is a recipe for disaster. You may think because your website is mobile responsive and you have an amazing social media presence that you are doing everything right, that there is no need to change, regardless of what's happening around you. Bad idea! To stay relevant in the market today there has to be a constant desire to accept and be willing to change direction quickly all while embracing [...]

Business Cards: Branding in the Digital Age

Between contact management apps and social media, it appears business cards have become a thing of the past, or have they? As technology continues to advance at warp speed, business cards are still a great introduction to your brand and remind people who you are and to connect with you online. It's pretty easy to quickly tell if a company values their brand by looking at their business card. We've seen it all from the good, the [...]

Your Brand: Everything Changes on a Tiny Screen

It's pretty obvious that mobile has taken over and we all have these amazing little computers that we can hold in our hands. Savvy consumers are using mobile technology to research, communicate, share and purchase products. It's critical that brands learn to leverage all of the digital tools available to build relationships online. Can a visitor easily navigate your web pages from their smartphone? Is the information that's most needed by the user easily found on your [...]

Monitor your reputation with Google Alerts!

I've never been one who's focused too much on what others think of me. However, when it comes to my business, reputation is something I'm very concerned about. In today's online world, there's no greater value than a spotless reputation. Others often decide our fate and all it takes is one negative statement from someone to influence whether you get in or pushed out of a deal. When it comes to social media, common sense should rule [...]