Reciprocity and your business

The premise is simple: when someone does something nice for you, you will have a deep-rooted psychological urge to do something nice in return. In today’s craziness, it’s what will help you stand out and keep your customers coming back. Go above and beyond for customers and get rewarded with repeat business and referrals. The execution, however, can be tricky. When you establish yourself as an honest, sincere, and credible person – you build trust. In a [...]

By |2020-03-23T07:41:37-04:00March 22nd, 2020|Categories: Brand Promise, Customer Engagement, Give Back|0 Comments

Generate More Leads With Your Website

Turn your website into a lead generation machine with these tips.  Customer Engagement – Creating content is still important, but there is so much noise these days that you need to make sure it's relevant, engaging and informative. Great content drives SEO as well as conversation. Use video marketing techniques on your website and repurpose across all social networks. Compelling web design – You only have seconds to make an impression with your website visitors. Choose a dynamic design [...]

Get People Talking About Your Brand!

Word-of-mouth referrals have always been the most trusted form of advertising for consumers. Today those referrals are happening online through social media and reviews. In the beginning, many companies were afraid of social media because people might say bad things about them online. Until they realized that people were already talking about them. Brands finally figured out that they needed to monitor these conversations, become better listeners, build trust and develop open, honest customer relationships. I'm glad [...]