Move over content, visual is now KING!

Why? Because the brain processes visuals faster than any other type of content and strong imagery is easier to digest on smartphones than text heavy pages. In fact, marketers who use visual content get more customer engagement, more leads, and more followers, which ultimately results in conversions. Below are some ways to create visual content to engage your audience. Take information you’d normally present in text form and turn it into an infographic that can be easily [...]

Creating Content – Who’s got the time?

I hear this question a lot from my clients about creating compelling content on a consistent basis that people will read and share. Finding the time is hard and I can definitely relate. As a matter of fact, I haven't written a new article since the end of May. That's probably the longest stretch I've ever gone between posts. Hey, sometimes life and work gets in the way. I refuse to beat myself up though because I've [...]

Finding Your Unique Brand Image & Identity

A brand identity is how a brand wishes to be known while a brand image is its personality and how it is perceived from the customer's viewpoint. Two very different things that are often confused and not aligned. Your logo, tagline, domain name, website and brochure are all important elements that make up a brand identity. Your corporate image is what people think of you and the unique contribution you provide to your target customer. If you [...]

Creating a brand identity: cheaper isn’t always better

As a business owner are you only concerned with what things cost, or does quality play a part in most decisions you make? It doesn't matter what you may need to purchase, it seems like there are hundreds of cheaper alternatives. You can always find something cheaper, but is cheaper better? The old saying, "you get what you pay for" still holds true. That's not to say you can't get high-quality services or products at a reasonable [...]

New Year, New Brand: 3 Ways to Revitalize Your Business for 2015

In today's fast-paced, technology-driven world, growing your business requires embracing change and transforming how you market your brand. A good place to start is ask yourself this very simple question. Do you know your brand? Think about that question carefully. Does your brand accurately portray your identity, mission, culture and personality? What does being a brand truly mean and what are some words and images that you can use to describe yours? Don't just make a list [...]