Charene Creative Launches New Brand Campaign and Website for Hy-Tech Controls

Charene Creative, a branding + digital design agency, just launched a responsive website and corporate identity branding campaign for Hy-Tech Controls. To view the new brand and website, go to http://hy-techcontrols.com/. The new responsive site automatically adapts to personal computers, tablets or smartphones. In today’s mobile world, most people use their mobile devices to surf the internet. This means that most consumers will likely begin their internet search on a mobile device. Search engines also rank websites that are mobile-friendly [...]

Creating Cohesive Brand Strategies

What is one thing that all large corporations have in common? Most are consistent across the board with all of their marketing efforts which helps to build loyalty and a unique brand experience so that customers remember them. It’s pretty easy to understand how a small business could get a little distracted while trying to maintain a consistent brand identity. Multiple people creating many branded elements over time can easily water down a brand look or message. That lack [...]

Charene Creative Presents New Website for The Handyman Dude

Charene Creative launched a new website for The Handyman Dude, a local company who has a broad range of skills in carpentry, painting, plumbing, deck/patio building, landscaping/various assembly, and organizing projects for the home and yard. The website at http://www.thehandymandude.com/ automatically adapts to personal computers, tablets or smartphones. In today’s mobile world, most people use their mobile devices to surf the internet. This means that most consumers will likely begin their search on the internet on a [...]

Generate More Leads With Your Website

Turn your website into a lead generation machine with these tips.  Customer Engagement – Creating content is still important, but there is so much noise these days that you need to make sure it's relevant, engaging and informative. Great content drives SEO as well as conversation. Use video marketing techniques on your website and repurpose across all social networks. Compelling web design – You only have seconds to make an impression with your website visitors. Choose a dynamic design [...]

Tagline Development Process

We’ve all read some taglines that fall short because they are difficult to remember and fail to connect or identify with a brand. In these cases, you can bet that there was a misalignment between business goals and brand positioning. At Charene Creative, we believe a tagline must be simple, concise, memorable, easy to say and an accurate representation of the brand promise. Beyond those guidelines, ask a few basic questions to help create a well-crafted tagline that resonates with [...]

By |2020-03-05T11:06:45-05:00March 31st, 2016|Categories: Brand Promise, Branding, Tagline|0 Comments