Delivering Brands With a Heart

“The Wizard of Oz” can teach us a lot about branding and how to succeed during scary and challenging times. We're nowhere near Kansas anymore but like Dorothy we can overcome our challenges and lift others up along the way just like she did. The irony in the Tin Man's story is that he already had the heart that he was searching for all along. As an experienced Digital Agency, Charene Creative has been providing digital marketing [...]

By |2020-05-15T08:27:06-04:00May 15th, 2020|Categories: Brand Image, Brand Promise, Brand Voice, Branding|0 Comments

Reciprocity and your business

The premise is simple: when someone does something nice for you, you will have a deep-rooted psychological urge to do something nice in return. In today’s craziness, it’s what will help you stand out and keep your customers coming back. Go above and beyond for customers and get rewarded with repeat business and referrals. The execution, however, can be tricky. When you establish yourself as an honest, sincere, and credible person – you build trust. In a [...]

By |2020-03-23T07:41:37-04:00March 22nd, 2020|Categories: Brand Promise, Customer Engagement, Give Back|0 Comments

Santa Clause & Branding

Santa Claus has an image like no one else. The jolly, large bearded man dressed in a red-and-white suit, is a prime example of brand purpose and messaging in perfect alignment. Manned by elves and traveling in a sleigh, Santa knows his target audience. Take a look at your business, what is the message you portray and does it resonate with your target market? When your clients see a certain color, font, design and message, do they immediately think [...]

By |2020-03-05T09:14:24-05:00December 9th, 2019|Categories: Brand Advocates, Brand Identity, Brand Image, Brand Promise, Brand Voice, Branding|0 Comments

Introducing Weld 500’s New Brand Identity

There are a million things to think about when you embark on a new business venture and one of them is your brand identity. At Charene Creative, we are proud to announce the launch of a new company and their new brand. With a very strategic approach, we are also glad to introduce their business tagline “Joining Performance & Price” to create a clear picture of their vision and mission. Take a look at the design journey [...]

By |2020-03-05T09:17:51-05:00September 20th, 2019|Categories: Brand Identity, Brand Image, Brand Promise, Brand Voice, Branding|0 Comments

Charene Creative Launches New Brand Campaign and Website for Hy-Tech Controls

Charene Creative, a branding + digital design agency, just launched a responsive website and corporate identity branding campaign for Hy-Tech Controls. To view the new brand and website, go to The new responsive site automatically adapts to personal computers, tablets or smartphones. In today’s mobile world, most people use their mobile devices to surf the internet. This means that most consumers will likely begin their internet search on a mobile device. Search engines also rank websites that are mobile-friendly [...]