The Changing Face of TV, Video and Music Technology

Today, we have four different generations living and working together with a fifth soon to follow. Each has its own distinct values, behaviors and different preferences on how content is consumed. Understanding the nuances is essential for marketers trying to reach a specific target audience. The consistent takeaway is that concise and shorter content that is formatted for easy reading or viewing is more likely to appeal to all generations. As an example, the leading streaming-music service [...]

Share and watch live video broadcasts on your phone!

In today's constantly changing world of technology, complacency is a recipe for disaster. You may think because your website is mobile responsive and you have an amazing social media presence that you are doing everything right, that there is no need to change, regardless of what's happening around you. Bad idea! To stay relevant in the market today there has to be a constant desire to accept and be willing to change direction quickly all while embracing [...]