Do Facebook ads get your attention? I am curious to know what you think. We have placed a few ads on Facebook and while it is fairly easy to do, ROI really depends on the type of business or service you offer.

Facebook does a great job at letting you target your market and you can be very selective when it comes to who will see your ad. For example, you can have Facebook show your ad only to married men aged 41 to 50 who are specifically interested in golf and live within a 30 mile radius of your business location.

The amount you pay for the Facebook ad really depends on how long you want the ad to run and how many people you want to see it. The big advantage to advertising on Facebook is driving traffic to a fan page. Get them their and you’re more likely to retain your audience and gain their trust.

Facebook users are in a social mindset so you will have more success advertising if you use the social component like offering sweepstakes, giveaways or contests. As an example, take a look at our latest promotion to drive more fans to Charene Creative. Our plan is to purchase Facebook advertising while running this contest to attract more fans.

“Like” Charene Creative on Facebook and enter to win cash by guessing how much money is in the baby bottle pictured on our wall! It’s simple to do … Just click on the picture of the bottle, once you’ve logged into Facebook and comment the amount you guess on our wall. Share with all your friends. The more likes we get on Facebook, the more stuff we will give away! Enter to win by clicking on the Facebook icon to the left.

Have you tried advertising on Facebook or offered any special incentives to attract fans? What worked for you and what didn’t?

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