Your customers and prospective customers are taking part in daily conversations about brands, sharing ideas and expressing their pleasure and displeasure through the use of blogs, tweets, videos and comments. By joining in the conversations, you'll generate brand exposure and monitor your reputation at the same time.
Social Media works best when you connect with people on a deep emotional level that makes them want to share your message on their own. Social media is an incredible market research tool, better than anything else out their! It can instantly let you know what your customers are thinking and you can respond accordingly. In today's online world, the customer has control so meet them where they are and talk to them.
Social media really developed out of consumers frustration with the more traditional, pushed marketing and advertising message. In order to develop a meaningful conversation on social media, you need to listen and engage with your customer by way of stories, advice and support. Stop "selling" and begin to listen, engage and add interesting content with real value to the lives of the people who follow you.
Blogging is a great way to become an expert in your field, reach millions of people and build brand awareness. Charene Creative can get you started with a customized Wordpress blog that can function as your website or link to your existing website.
Twitter has become a popular microblogging platform that allows you to send "tweets" or updates to your twitter followers. You can find and interact with people by following them, who then may follow you. It is really like instant messaging that will drive more traffic to your website or blog.
Facebook is a great way to reconnect and stay in touch with people you know and also reach out to others and build business relationships. It is a great way to strategically share information by way of feeds with your friends or fans to create instant visibility.
In business since 1986, Charene Creative specializes in developing unique creative strategies that speak to your target audience in all media, both online, traditional and through social media services. We are actively involved in the social culture and have seen first hand how social media can increase your profits, launch your brand and drive more traffic to your website!
Our first step in launching a social media campaign is to listen to you and develop an understanding of your company goals and objectives. We'll then present our recommendations and develop a social media plan that offers unique value based on your business and marketing budget.
Be sure to check out our blog which offers helpful marketing and advertising tips and advice. Contact us at (330) 995-5401 or email us here if you have any questions about our social media services. We look forward to hearing from you.