Your company's custom logo should be easily read in 20-foot letters on top of a billboard and still look just as good one fourth of an inch tall on your business card. When you think about all the places your logo will appear, its design and scaleability are very important. Your logo is the first element in constructing your corporate identity, image and brand.
Your corporate identity should revolve around every communication tool, in all media, that you use to differentiate yourself from your competition. It is more than just the aesthetic look of your logo, a corporate identity involves the entire essence and personality of a company, from your corporate colors, packaging and marketing collateral to signage, website and even corporate uniforms.
A corporate identity should create a visual statement and personality of your company that attracts attention and captures the essence of your business. It is what makes your business unique. A professionally designed logo should reinforce corporate and brand recognition by leaving a lasting impression with your target audience.
Whether you are emailing a promotion to your target market, handing out a spec sheet or website for potential clients to visit, your corporate identity is the first and sometimes the only thing a potential customer will see. Their first impression of you should convey a clear, consistent brand look and message of what your company stands for.
As a full-service integrated marketing agency, Charene Creative creates customized corporate identity and logo design services that will get you noticed and impact your bottom line. We have more than twenty four years experience in creating unique logo designs and branding campaigns for our clients.
At Charene Creative, we understand just how critical a custom designed logo and corporate identity can be. Our goal is to provide you with a unique, eye-catching, professional corporate identity package that you will love and be proud of, at a price that will fit your budget. Whether you need a new logo to establish an identity for the first time or want to evolve an existing identity, let us guide you through the process of building your brand.
Before we begin to create a unique logo design and corporate identity for you, Charene Creative takes the time to get to know you and your business. We ask a lot of questions about what your company does and what you think your corporate culture and values are. We typically will show you anywhere from 5 to 8 different logo design concepts and then develop and refine based on your feedback.
After you have approved a logo design and are completely happy with it, Charene Creative will show you how your new logo will be used on stationary, signage, print advertising and your website. Your new logo then becomes the foundation for everything your business does, online and offline. The key to a successful corporate identity and marketing strategy is the consistent communication of your brand!
Take a look at just a sampling of our logo design portfolio (above) and be sure to check out our blog which offers helpful marketing and advertising tips and advice. Contact us at (330) 995-5401 or email us here if you have any questions about our design services or to learn more about our integrated design process. We look forward to hearing from you. |
