SEO that kicks ass!

Last week we wrote about responsive web design explaining what it is and why it’s critical for the user experience. This week we want to focus on why responsive design is SO critical for search engine optimization (SEO).

With so many people using smartphones to surf the internet, browse social media, check emails and shop online, it’s pretty clear how important it is that your website be mobile friendly! Responsive websites can handle all types of user devices but one of the most important reasons why you should update your site is for SEO and here’s why.

Google favors mobile-optimized websites and this is especially true when it comes to local searches on mobile devices. Considering that Google is the most popular search engine in the world and their algorithms favor mobile optimized sites, everyone should take notice!

The reason Google prefers responsive web design is that it only requires one URL and the same HTML across all devices. The trend for many businesses in recent years was to have both a mobile site and desktop site. Unfortunately, two different sites means two different URLs and HTML for each site which means Google must crawl and index multiple versions of the same exact site.

A responsive site also makes it much easier for users to share, engage and interact with the content on that one site as compared to a site that has different pages for mobile and desktop users. A responsive website allows you to focus all your SEO efforts on one site.

Bounce rate is a major factor in Google’s user-friendly rankings. Think about if someone shared a desktop site through social media and one of their connections viewed that desktop site on their smartphone? That viewer […]

What is responsive web design and why is it important?

Pretend you are your customer and open your website on a smartphone or tablet. How does it look? Is it easy to navigate and read information or must you zoom in and out to read portions of the web page?

Resizing a website to read different sections can be a frustrating experience. Especially trying to use small buttons that were designed for a mouse rather than for a finger on a touchscreen!

A poor mobile experience like this can turn a prospective customer away and make them wonder how you manage other parts of your business if you can’t get your website right.

It’s pretty clear that consumers are increasingly using mobile devices to shop and compare. Responsive web design provides a consistent cross-device experience for users in the ever-changing landscape of browsers and screen sizes.

So what is responsive web design? Simply, responsive web design allows the creation of a website that reformats its contents or responds to whatever device it’s being viewed on. A responsive website uses a flexible and fluid layout that adapts to almost any screen size ensuring that the user experience is always optimized.

Google has made it clear that it prefers responsive design because it keeps your desktop and mobile content on a single URL which is easier for your users to interact with, share and link to. If SEO is an important part of your business, responsive web design is critical!

If it has been more than 2 years since your website was designed, it’s probably time for a makeover. WordPress is a fabulous Content Management System that empowers you to make changes to a sites content quickly and easily while being fully responsive. Give us a call at (330) 524-5001 and let […]

By |May 2nd, 2014|Categories: Advertising & Design|Tags: |0 Comments

Make money with your smartphone photos!

Simply take a picture with your phone and upload it to a free app called Foap. The app sells the photos to big and small brands who use them in their advertisements. Each photo on Foap sells for $10 and the owner gets $5 while Foap keeps the other $5.

Foap is looking to snag a share of the lucrative stock photo market and is competing against companies like iStock and Getty. The concept is catching on because it’s much cheaper to purchase stock photos from sites like Foap than from professional photographers.

Some big brands are contacting users directly and sending them out on specific assignments. Often times, these photos look much more authentic than other types of stock photos. Check out the selection yourself on Foap.

The key to making the big bucks on Foap is in learning how to incorporate emotions in your images while you move past what is considered traditional or technical photography. An image will be more sellable if it’s captured in the moment, looks natural and celebrates actual life moments. Try looking for images that help inspire imagination!

Some types of images are over saturated and will not sell as well on Foap. Don’t bother uploading sunsets, landscape or flower images that are very common place. Look for those candid or out of the ordinary type images that engage an audience.

Try it for yourself as a seller or buyer of photography and tell us what you think!

By |April 25th, 2014|Categories: Advertising & Design|Tags: |0 Comments

Mobile SEO: Bridging the Gap Between Google & Social Media

It doesn’t matter if you want to find out what’s going on in Tunisia Africa or Akron, Ohio, an app called CO Everywhere can help you do that. The CO Everywhere app lets users follow the social information, conversations, events and activity in any location simply by drawing the boundary of an area with their finger on a map.

CO Everywhere is free and currently available on the iPhone with an Android version on the way. The app basically tracks, filters, and displays a social media feed in real-time pulling tweets, pictures, and posts, that are publicly accessible on Facebook, Twitter, Instagram and Yelp reviews.

CO Everywhere is a great way to get information about local businesses and view a calendar of events taking place at the location the user has chosen. Click on the “$” icon and see what deals are offered by those area businesses. This app is perfect for those who do a lot of traveling or just want to keep current with happenings in a place they love, anywhere in the world.

More apps like this will be developed and as mobile usage continues to grow, businesses should make it easy for mobile users to find them. This includes making sure all contact information is accurate and available on your web pages, along with frequently requested information like prices or directions.

Making your website mobile-friendly should also be a priority! It’s proven that mobile searches are usually done by consumers when they need something right away, where they are at. That’s great for local businesses and one more reason to make sure all your online listings, social media accounts and directories are up to date, complete and current.

How is your business addressing local searches, […]

By |March 7th, 2014|Categories: Advertising & Design|Tags: |0 Comments

Reaching shoppers with custom content

A new prototype digital retail sign by Toshiba was recently previewed at the SC Business Fair 2014 in Japan which emits a beacon signal that pings shoppers’ mobile devices as they pass by.

The Japanese electronic manufacturer created the digital signage system called Smartphone-linked Signage and it’s able to offer different store information and coupons to each person. As the shopper passes by, their smartphone receives the signal and links to the system.

The user’s smartphone is sent a special button or icon during the link that graphically coordinates in color with the display on the signage system. The user then has the power to control the system from their smartphone and can select and read the information that interests them.

Multiple shoppers can interact with the system at the same time and upload data from their device to the system. Rehabstudio’s Adaptive Storefront concept video, which was created for PSFK’s Future of Retail Report, does a great job of visually explaining the concept. It’s kind of creepy but offers a glimpse into what shopping may be like someday soon. Watch video by clicking here.

Wish you had kept your old flip phone?

By |February 21st, 2014|Categories: Advertising & Design|Tags: |0 Comments