We’ve written many articles about the importance of a professional looking corporate brand identity and product photography is a big part of that overall image that is often ignored.
Today, a majority of people don’t pay attention to product descriptions or copy in general, and make judgements about whether they want something or not solely on a great photo!
With the popularity of multi-media platforms like Pinterest, Instagram and Facebook it’s become more important than ever to tell a story in pictures. Images are easier to digest and can create an emotional connection. A great product photo should also tell a story and create a snapshot of a lifestyle your target audience desires!
Think about the same product shown on two different competing websites. Identical products with identical prices only one website or brochure has a professional, clean photograph and the other has amateurish photography. The amateurish photos may look out of focus and washed out because of poor lighting making the product unappealing.
Which image do you think will help sell the product? You guessed it, the professional looking photo. Psychologically you will be drawn to the nicer looking image. It’s called eye-candy that will grab a viewers attention making them more likely to buy.
The current trend in all communication is vial content. With that in mind, a well-composed and well-shot product photo can make all the difference in a sale.
If you need help combining your online and offline branding efforts, give us a call at (330) 524-5001. We pay attention to the smallest details that matter and believe a cohesive brand identity is incredibly important.