What is responsive web design and why is it important?

Pretend you are your customer and open your website on a smartphone or tablet. How does it look? Is it easy to navigate and read information or must you zoom in and out to read portions of the web page?

Resizing a website to read different sections can be a frustrating experience. Especially trying to use small buttons that were designed for a mouse rather than for a finger on a touchscreen!

A poor mobile experience like this can turn a prospective customer away and make them wonder how you manage other parts of your business if you can’t get your website right.

It’s pretty clear that consumers are increasingly using mobile devices to shop and compare. Responsive web design provides a consistent cross-device experience for users in the ever-changing landscape of browsers and screen sizes.

So what is responsive web design? Simply, responsive web design allows the creation of a website that reformats its contents or responds to whatever device it’s being viewed on. A responsive website uses a flexible and fluid layout that adapts to almost any screen size ensuring that the user experience is always optimized.

Google has made it clear that it prefers responsive design because it keeps your desktop and mobile content on a single URL which is easier for your users to interact with, share and link to. If SEO is an important part of your business, responsive web design is critical!

If it has been more than 2 years since your website was designed, it’s probably time for a makeover. WordPress is a fabulous Content Management System that empowers you to make changes to a sites content quickly and easily while being fully responsive. Give us a call at (330) 524-5001 and let […]

By |May 2nd, 2014|Categories: Advertising & Design|Tags: |0 Comments

Make money with your smartphone photos!

Simply take a picture with your phone and upload it to a free app called Foap. The app sells the photos to big and small brands who use them in their advertisements. Each photo on Foap sells for $10 and the owner gets $5 while Foap keeps the other $5.

Foap is looking to snag a share of the lucrative stock photo market and is competing against companies like iStock and Getty. The concept is catching on because it’s much cheaper to purchase stock photos from sites like Foap than from professional photographers.

Some big brands are contacting users directly and sending them out on specific assignments. Often times, these photos look much more authentic than other types of stock photos. Check out the selection yourself on Foap.

The key to making the big bucks on Foap is in learning how to incorporate emotions in your images while you move past what is considered traditional or technical photography. An image will be more sellable if it’s captured in the moment, looks natural and celebrates actual life moments. Try looking for images that help inspire imagination!

Some types of images are over saturated and will not sell as well on Foap. Don’t bother uploading sunsets, landscape or flower images that are very common place. Look for those candid or out of the ordinary type images that engage an audience.

Try it for yourself as a seller or buyer of photography and tell us what you think!

By |April 25th, 2014|Categories: Advertising & Design|Tags: |0 Comments

Mobile SEO: Bridging the Gap Between Google & Social Media

It doesn’t matter if you want to find out what’s going on in Tunisia Africa or Akron, Ohio, an app called CO Everywhere can help you do that. The CO Everywhere app lets users follow the social information, conversations, events and activity in any location simply by drawing the boundary of an area with their finger on a map.

CO Everywhere is free and currently available on the iPhone with an Android version on the way. The app basically tracks, filters, and displays a social media feed in real-time pulling tweets, pictures, and posts, that are publicly accessible on Facebook, Twitter, Instagram and Yelp reviews.

CO Everywhere is a great way to get information about local businesses and view a calendar of events taking place at the location the user has chosen. Click on the “$” icon and see what deals are offered by those area businesses. This app is perfect for those who do a lot of traveling or just want to keep current with happenings in a place they love, anywhere in the world.

More apps like this will be developed and as mobile usage continues to grow, businesses should make it easy for mobile users to find them. This includes making sure all contact information is accurate and available on your web pages, along with frequently requested information like prices or directions.

Making your website mobile-friendly should also be a priority! It’s proven that mobile searches are usually done by consumers when they need something right away, where they are at. That’s great for local businesses and one more reason to make sure all your online listings, social media accounts and directories are up to date, complete and current.

How is your business addressing local searches, […]

By |March 7th, 2014|Categories: Advertising & Design|Tags: |0 Comments

Reaching shoppers with custom content

A new prototype digital retail sign by Toshiba was recently previewed at the SC Business Fair 2014 in Japan which emits a beacon signal that pings shoppers’ mobile devices as they pass by.

The Japanese electronic manufacturer created the digital signage system called Smartphone-linked Signage and it’s able to offer different store information and coupons to each person. As the shopper passes by, their smartphone receives the signal and links to the system.

The user’s smartphone is sent a special button or icon during the link that graphically coordinates in color with the display on the signage system. The user then has the power to control the system from their smartphone and can select and read the information that interests them.

Multiple shoppers can interact with the system at the same time and upload data from their device to the system. Rehabstudio’s Adaptive Storefront concept video, which was created for PSFK’s Future of Retail Report, does a great job of visually explaining the concept. It’s kind of creepy but offers a glimpse into what shopping may be like someday soon. Watch video by clicking here.

Wish you had kept your old flip phone?

By |February 21st, 2014|Categories: Advertising & Design|Tags: |0 Comments

gTLDs: The Internet is about to change dramatically!

Instead of the .com, .net, .edu, .org, and .gov suffixes that we are so used to seeing attached to website addresses, The Internet Corporation for Assigned Names and Numbers (ICANN) has taken applications from companies for new gTLDs that cost $185,00 each!

Companies like Amazon and Google have submitted the most applications so they can be the first to grab these new extensions. Others are after their brand names and are sticking with one application. For instance Apple is only interested in .apple.

What does that mean for the rest of us? Should we forget about ever landing a prestigious new domain name? Absolutely not because there are a few types of gTLDs being released. Closed and restricted brand extensions are the pricey types listed above, but open domains will accept applications from anyone.

The ICANN recently announced that 100 different gTLDs, or open domain name suffixes, are ready to role out into the internet world. That means that you soon may see URLs ending with .trade, .attorney or .car.

The Internet is going to explode with hundreds of new open gTLDs names in the coming years and brand owners should be ready to act! The best way to do that is review the list of new gTLDs and when they are scheduled to launch. Click here to see the list.

The new suffixes are generally going to be geared towards particular industries such as .pet which will cater to the pet care industry while .recipes will appeal to the food industry. This is a perfect opportunity for businesses that have been unable to register their brand name in a .com suffix!

Plus, just think about SEO and how these business categories will stand out in searches. The new gTLDs […]

By |February 14th, 2014|Categories: Advertising & Design|Tags: |0 Comments