This week I was researching potential customers online by visiting their website and was pretty shocked by what I found. Many of the sites looked outdated simply because they have not kept up with new technologies to optimize their website for mobile and tablet devices.
I was surprised to find sound and video that began to play automatically which takes a lot of time to load and can irritate your customers. Unless you’re in the entertainment business, please don’t include music on your site and never let it begin playing automatically. Users should always be given the option to click on a “play” button and choose to play the media on your site.
It’s always important to look for ways to make your website more dynamic and engaging, but be careful not to provoke a negative reaction. If your website causes browser issues on different devices, a visitor will immediately close the website and probably never return again.
More and more people are searching for businesses using mobile devices and if your website is not responsive, you’re driving away customers! The Google Developers section specifically recommends building smartphone-optimized websites using responsive web design. Read more on responsive web design by clicking here.
Many of the companies on my list did not include a web address so I simply searched their business name. I was horrified by how many of the businesses had no website or appeared several listings down on the page. Your website should be the number one search result when you type in your business name!
I also found lots of outdated content including copyright and contact information. Search engines track content on your website including changes and updates. If you never update information, you risk being […]