Most small businesses have limited advertising budgets compared to their big-box competitors, but Google has done a great job of leveling that playing field by offering products like Google+ and Google Maps.
Just simply claiming your Google+ and maps listing, being consistent with your address and making sure all categories are checked off correctly, gives you an edge in local search results. It also helps to be SEO-savvy by verifying your listings or claiming your business on all popular network sites and platforms like Yelp, Yahoo!, Bing, Facebook, Instagram, Pinterest and Twitter.
We’ve always preached that the bottom line in achieving optimal SEO juice is to show Google some love. Since the end of 2011, Google+ profiles were being used as Google’s universal identity platform for connecting authors with their content through the authorship program.
Then, on Thursday, August 28, 2014 Google Authorship for search results came to an end. You can view John Mueller of Google Webmaster Tools announcement here.
In case you’re not familiar with Google’s Authorship project, it basically encouraged authors to connect or link their web content with their Google+ profiles. This verified link earned the author special recognition in search results by showing their profile photo and possibly affecting rank factor. What author or content creator wouldn’t want that?
Tested data collected from three years of Google Authorship convinced Google that showing Authorship results in search was not returning enough value compared to the resources it took to process the data. So, Google ended it, but their true success is in their ability to maintain enthusiasm in spite of the inevitable technology setbacks.
Authorship is over but we will still continue to show Google any and all the lovin’ they want and I would advise […]