Acxiom, a company which collects, stores, analyzes and sells consumer data just launched a free website this Wednesday, September 4th. Their new consumer website allows anyone to view some of the information the company has collected about them.
Some of the information you can see includes age, education level, political affiliation, marital status and the number of children in a household. You can even find out mortgage information including property size, vehicle details, economic data, recent purchase categories and household interests.
Acxiom is in business to help their clients which include banks, credit card issuers, insurance companies, department stores and carmakers tailor marketing to their ideal customer. The website was launched to help eliminate consumer concerns about privacy issues.
Information resellers like Acxiom aren’t required to share marketing data with consumers and allow corrections, but they are doing so anticipating potential regulation. Visitors can log in to the site and correct or hide individual data or opt out entirely of having Acxiom collect and store marketing data about them.
Acxiom sees a future where they can ask people for more information about themselves in exchange for special services, online subscriptions or discounts. So, what do you think? Would you share your personal information with them for a price?
Go checkout the website for yourself here. Scroll down to the bottom of the page and click on the “See and Edit Marketing Data about You.” button. Fill in the prompts and see what info they have on you!
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