Last week we wrote about responsive web design explaining what it is and why it’s critical for the user experience. This week we want to focus on why responsive design is SO critical for search engine optimization (SEO).
With so many people using smartphones to surf the internet, browse social media, check emails and shop online, it’s pretty clear how important it is that your website be mobile friendly! Responsive websites can handle all types of user devices but one of the most important reasons why you should update your site is for SEO and here’s why.
Google favors mobile-optimized websites and this is especially true when it comes to local searches on mobile devices. Considering that Google is the most popular search engine in the world and their algorithms favor mobile optimized sites, everyone should take notice!
The reason Google prefers responsive web design is that it only requires one URL and the same HTML across all devices. The trend for many businesses in recent years was to have both a mobile site and desktop site. Unfortunately, two different sites means two different URLs and HTML for each site which means Google must crawl and index multiple versions of the same exact site.
A responsive site also makes it much easier for users to share, engage and interact with the content on that one site as compared to a site that has different pages for mobile and desktop users. A responsive website allows you to focus all your SEO efforts on one site.
Bounce rate is a major factor in Google’s user-friendly rankings. Think about if someone shared a desktop site through social media and one of their connections viewed that desktop site on their smartphone? That viewer […]