Brand loyalty in products themselves probably died a long time ago. What people are really searching for are brands that listen and respond to their needs. Today, brand loyalty is about focusing on the customer and making them feel valued.
When you make a positive difference in a customer’s life and do something unexpected, they will say great things about you. Of course, the opposite is true if you mess things up and create a negative experience. In our word-of-mouth driven economy, price is only one part of the equation.
Online product or service endorsements made by friends, co-workers, or others you know and trust is a very effective way to build a loyal following. Although, word-of-mouth is very valuable it should not be relied on as the only way to build loyalty and find new customers.
Good old-fashioned direct mail, websites, targeted emails, brochures, events and ads still have their place in today’s advertising mix. So, where does that leave advertisers?
It can be difficult to work across multiple advertising channels and decide which is most effective for a particular target audience. No matter the channel, businesses must work harder than ever to build relationships with their customers and convince them to become brand advocates.
Consumers expect businesses to be trustworthy and transparent which isn’t always easy. Let consumers take the lead and ask for their feedback. You’ll be amazed at the level of trust you earn and what you learn.
Conversations are two-way so listen to the good and bad then respond honestly! That’s how businesses grow today.
Those that share their core values using technology and social media to engage audiences are the ones that will be rewarded with brand loyalty. Online tools allow corporations to immediately respond and connect with people giving them exactly what they want, when they want it.
Creating an exceptional customer experience is irreplaceable and something Charene Creative strives for. We don’t always hit the mark, but we try incredibly hard with every interaction and project. No one can ever reach perfection because there’s always room for improvement, isn’t there?
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