There’s a lot of different viewpoints on just how important a domain name is for branding and search engine optimization purposes. One thing is for sure, search for any keyword and you’ll notice that many of the top results have those phrases in their URL.

A strong domain name can reinforce your branding efforts and at the same time bring more traffic to your website. Coming up with the perfect domain name requires balancing creativity with long-term business and marketing objectives. Below are some simple rules to follow when selecting a strong domain name:

• Keep the domain name short
• Make it memorable
• Make it easy to spell and pronounce
• Avoid using dashes, hyphens, numbers or special characters
• Stay away from anything too similar to your competition
• Choose only dot-com available domains

Unique, made-up names are your best chance of getting a dot-com domain which ultimately will help establish a brandable and distinct identity. If you don’t need to worry about people finding you solely with search results, a unique name is your best long term marketing strategy.

Choosing a uniquely different word and combining it with a keyword or phrase that has some relevance to your company product or service is ideal! Start by thinking about keywords and popular search terms that your customers use and combine them with an unconventional made-up name.

That way you can create something interesting and unique while still incorporating important search words. It is still possible to pick the perfect dot-com available domain name using this creative strategy.

Take your online brand identity seriously and ask yourself what message your domain name sends. If you need some advice, please feel free to ask.

Share with your friends on…