Comments for Where Advertising Ideas are Born!

Comment on Brands and their tagline by Charisse

Charisse — Sat, 12 May 2012 13:22:39 +0000

I like it Bruce! My only concern is that it might be insulting to some people. You know how uptight some can be these days. Thanks for reading:)

Comment on Brands and their tagline by Bruce Corson

Bruce Corson — Fri, 11 May 2012 23:06:06 +0000

My favorite (rejected) tagline for my technology business: “We take the ‘sh’ out of IT.”

Comment on Branding: Who lives in a pineapple under the sea? by Singapore Web Design, Singapore SEO, Singapore Internet Marketing

Singapore Web Design, Singapore SEO, Singapore Internet Marketing — Sun, 01 Apr 2012 11:29:04 +0000

We are a bunch of volunteers and starting a brand new scheme in our community. Your site offered us with valuable information to paintings on. You have done a formidable task and our entire group will probably be thankful to you.

Comment on Life, Death and Kodak by Charisse

Charisse — Wed, 14 Mar 2012 11:51:35 +0000

Wow, thanks Beth for sharing your own family business experience with changing technology! Lets hope we are very open to the changes that we will see in the next 30 years! Can you imagine how things will look then?

Comment on Life, Death and Kodak by Beth Schreibman Gehring

Beth Schreibman Gehring — Wed, 14 Mar 2012 11:42:53 +0000

I so completely agree with you Charene. My own family business, Schreibman Jewelers fell prey to this very thing. I started playing with technology in the early 90′s and spent over a decade trying to convince my aging parents to take the leap. My mother was open, but my father wouldn’t hear of it. Hence the sad result:( I am convinced that we would have taken our brand which was already exceptionally successful and been able to compete powerfully.

Comment on Lions, and tigers, and domain squatters! Oh, my! by Deann Vagnier

Deann Vagnier — Sun, 11 Mar 2012 22:53:37 +0000

I appreciate all the work you have put into your blog! I’m going to Tweet this out to my followers… Definitely worth passing on!

Comment on Customer service affects everything including brand image by Charisse

Charisse — Tue, 06 Mar 2012 14:27:57 +0000

So true, Michael!

Comment on Customer service affects everything including brand image by Michael

Michael — Tue, 06 Mar 2012 14:10:14 +0000

Many companies, including my former B2B & B2C employer, see Customer Services as an after thought and under-fund it, resulting in low-quality and un/under-trained staff. It is not included in it’s Strategic Planning process and treated as back-office, 2nd tier “support” for Sales. Management often looks at C.S. as being of the same type and value as secretarial and data entry services and ignore the fact that it is vital to connecting potential customers with the company and sales staff, as well as assuring Customer Satisfaction and Customer Retention. Typically it is CS that customers see as the true “Face” of a company, that reveals its true nature and value in the business relationship. No matter how fabulous your product/engineering are and how sharp and aggressive your sales department, if the customer’s day-to-day interactions with your company are not pleasant, efficient and result in quick, accurate responses you Will lose them – often to otherwise inferior competitors and products. My own experiences proved this to be true many, many times.

Comment on Why Businesses Fail: Communication by Leigh Ann Kristiansen

Leigh Ann Kristiansen — Mon, 20 Feb 2012 19:59:38 +0000

I am a media buyer specializing in print. I work with a lot of small business owners that advertise nationally or regionally. You hit the nail on the head with your post. It is not good enough to have a good ad and plan to run one or two times and “see what happens.” A successful ad campaign should be budgeted and tracked well. Most small business owners are tight on funds when they launch their business and they often feel like they cannot afford to advertise regularly. It is that very lack of commitment in regular advertising that in the end causes their business to fail.

Good article!

Comment on Lions, and tigers, and domain squatters! Oh, my! by best retinol product

best retinol product — Sat, 18 Feb 2012 04:52:34 +0000

There are certainly a whole bunch more details to take into account, but thanks for sharing this post.