Why do so many small business owners suck at promoting their business? I believe the main reason is that most owners just don’t see the value in marketing. They create a product or service first and then try to go out and sell it when the reverse should really happen.
Businesses should first start out examining and testing their offering to a core audience and see how they respond. What is it they care about and can a product or service solve a problem in their life or make things easier.
Once a business truly understands what their audience really cares about, the focus then becomes about building a company around selling products people really want. After that, promotion becomes the most important and natural thing in the world and sales should roll in!
Below are some of the best ways to promote your brand once you truly understand your market.
- Create a strong brand identity. The first step in creating a strong brand identity is to write a tagline or slogan that reflects filling the needs of your ideal customer. Then, hire a professional to design your logo. Make sure all your online and offline marketing efforts use this statement and brand look consistently!
- Build a professional website, keep it up-to-date and current. Today, every company must have a professional looking website that delivers consistent results! Again, hire a professional who can walk you through the process and understands every detail. For example, did you know that using flash limits who can see your website on some mobile devices and hurts your SEO?
- Blog to build trust in your business. Content marketing is one of the most effective ways to market your business and attract new clients. It’s a way to speak directly to thousands of potential customers about what’s going on in your business or industry. Share tips and advice that will build trust and credibility.
- Maximize the benefits of social media. Engage actively with users by keeping your profiles up-to-date, post at least once a week and be consistent. Use social media channels to blast out the information you create on your blog, but don’t just share content from your own site.
Try to remember, it’s about the customer and not you. If you need help, give us a call.
Charene Creative is taking a summer break and will resume publishing on July 5, 2013.