It’s finally starting to feel like spring in Northeastern Ohio and I’ve got lots of work to do around my yard and home in preparation of summer. Sometimes I can get overwhelmed thinking about what to do first, but I love the rewards of opening those sparkling clean windows and smelling the fresh spring air.
Most people look at managing their corporate brand in the same way. They know it’s time to take their image to the next level, but are afraid of the cost and time involved to make it happen.
Here are three great tips to shake out any brand cobwebs and give your corporate image a fresh look.
- Examine your logo – Are you embarrassed when you look at it? Does it look dated? A professional looking logo is essential to your company brand. It works with your website collateral and other marketing efforts to set a professional corporate tone. Updating your logo is a great way to tell customers you’re successful and understand the importance of staying relevant. However, a professional corporate logo does not tell the whole story.
- Navigate your website – Hopefully you’ve taken the time to promote and get traffic to your site. After all, the whole point of building a website is to get your message out, but don’t stop there! Make sure visitors want to stay and return once they’ve found you! Keep things simple, easy to navigate, beautiful, well written and updated! If information is out-of-date, links don’t work and your site can’t be viewed on mobile devices, what do you think goes through a viewer’s mind?
- Join the conversation through Social Media – Okay, I know what you’re thinking. I don’t have time or the resources for Facebook, Twitter, LinkedIn, Google+, Pinterest or any other social platform. I get it, but you need to build an online community around your product or business and keep it constantly updated. Most of your customers have accounts and its a great way to make meaningful connections with people who are curious about what you do. Plus, your presence and contributions help you look current and relevant in the minds of your customer base.
Even the most successful companies need to tidy up their image on a regular basis to stay current and meaningful to customers as markets evolve! Don’t be embarrassed of your brand and hide it in a closet, collecting dust or you may be forgotten!
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