Back in the early 80's, my husband and I were two young art students. My husband graduated from Kent State University in 1988 with a Bachelors Degree in Fine Arts and I graduated from The Cleveland Institute of Art in 1984 with the same degree. Married in 1984, we were the typical starving artists, working full-time and moonlighting on the side.
My mom suggested that we start a corporation to make all the tax stuff legitimate. Irene, my mom, combined her name with mine and created The ChaRene Company. She registered the business as a minority women-owned corporation in 1986.
I always placed emphasis on the "R" in the corporate name because this was the common letter in both our names. For a time, the corporation also leased out construction equipment. My fathers business was going through many transitional shifts at the time and The ChaRene Company helped him make the adjustment. Today, Irene is 81 years old and in 2010 decided to sell her remaining shares of the corporation to us.
The corporation became a full-time venture in 1991. Back then, The ChaRene Company mostly focused on developing one message that could effectively reach as many people as possible through print advertising. Through the years, with the introduction of the internet, the corporation evolved and changed to offer digital services to our client's. We've gone through two corporate makeovers in the last twenty four years with the most current taking place in 2010.
We've called ourselves ChaRene Graphic Design for many years and just recently changed our name to Charene Creative. The most recent corporate makeover includes a new logo and website which you are viewing now.
We believe our new name really reflects the scope of our services. Our focus is to design and create your advertising so that in seconds, it will grab the attention of your customers and communicate your company's message in a compelling and powerful manner. We accomplish this through the ideal mix in all media, both online and traditional.
Charene Creative is a results oriented, ROI focused, integrated marketing and advertising agency. Your target market and budget are always the top priority of every campaign strategy we create. We leverage our technology and experience to develop unique creative strategies that speak directly to your target audience through the ideal combination of online marketing and traditional offline media. The result is that you come away with a top notch creative strategy, without budget waste!
The rise of social media, along with a host of new technologies has transformed marketing as we know it. At Charene Creative, we will show you how to leverage your marketing efforts across all of today's digital and traditional media to meaningfully engage your customers and increase your profits. Now, that's integration!
Take a look at just a sampling of our online portfolio and be sure to check out our blog which offers helpful marketing and advertising tips and advice. Contact us at (330) 995-5401 or email Charisse here if you have any questions about our integrated advertising services. We look forward to hearing from you.