SEO is short for search engine optimization which is a method of getting your website to rank higher in search engines like Google, Yahoo or Bing. The higher a site ranks in search results, the greater the opportunity to drive traffic, leads and sales online.
That means that SEO is very important to the success of any business website! Be careful though, because you can get caught trying to cheat or trick search engines and cause damage to a brand reputation with irresponsible and unethical SEO practices. Remember that saying “nothing worthwhile comes easy?” Well, it also applies to quality SEO!
Here’s a few examples of legitimate and organic SEO strategies that will equip you with what you need to make your site succeed in the search engine rankings and ultimately increase ROI.
Use important keywords naturally and logically within the content of each and every website page. Write copy containing those keywords for your website visitors that they will understand and appreciate. Search engines like unique and quality content written for the human visitor instead of spam written just for the sake of SEO.
Get other sites to link to you as often as possible. Google ranks sites on many factors but natural popularity is most important. If other legitimate sites link to you, Google reasons you must be good also and they will put you on the top of the list. Stay away from cheap link building services and instead write great content that naturally encourages people to link to your website.
Blog and do it often. Blogging is an excellent way to add links and start conversations with potential clients. The content of a blog should relate directly to your website topic and be linked to your […]