Monthly Archives: October 2011

Drive traffic to your website

SEO is short for search engine optimization which is a method of getting your website to rank higher in search engines like Google, Yahoo or Bing. The higher a site ranks in search results, the greater the opportunity to drive traffic, leads and sales online.

That means that SEO is very important to the success of any business website! Be careful though, because you can get caught trying to cheat or trick search engines and cause damage to a brand reputation with irresponsible and unethical SEO practices. Remember that saying “nothing worthwhile comes easy?” Well, it also applies to quality SEO!

Here’s a few examples of legitimate and organic SEO strategies that will equip you with what you need to make your site succeed in the search engine rankings and ultimately increase ROI.

Use important keywords naturally and logically within the content of each and every website page. Write copy containing those keywords for your website visitors that they will understand and appreciate. Search engines like unique and quality content written for the human visitor instead of spam written just for the sake of SEO.
Get other sites to link to you as often as possible. Google ranks sites on many factors but natural popularity is most important. If other legitimate sites link to you, Google reasons you must be good also and they will put you on the top of the list. Stay away from cheap link building services and instead write great content that naturally encourages people to link to your website.
Blog and do it often. Blogging is an excellent way to add links and start conversations with potential clients. The content of a blog should relate directly to your website topic and be linked to your […]

By |October 28th, 2011|Categories: Advertising & Design|0 Comments

Is your website ready for the future of mobile marketing?

Today, technology changes rapidly and that includes the cell phone market. Consumers are quickly moving away from the traditional devices used to make calls and send text messages to smartphones which are more interactive.

The cell phone evolution has dramatically changed how people see and use their phones. The smartphone is smart because it can search the internet, send and receive email, play games, interact through social media sites, take and shoot photographs and video, download music and movies, all while a person is on the move.

As the mobile generation continues to grow and smartphone technology becomes more affordable, more and more users will reach your website using mobile devices. Your brand should be as mobile as your customer with a website that works on multiple formats and a wide range of internet mobile devices.

In addition to all the different types of smartphones and tablets, there are many different website browsers like Chrome, Firefox, Safari and Explorer to consider along with all the different versions of web browsers, plug-ins, add-ons and widgets. The mobile web has complicated things and introduced several compatibility issues so make sure your web designer understands mobile web development.

Did you know that if you have flash on your website, then millions of iPhone and iPad users can’t see your website content? Flash is great for games and multimedia but the first job of any website is to deliver content over multiple platforms to reach your target audience.

Maybe someday soon there will be a fix to the Flash compatibility issue on Apple mobile devices, but for now it is best to design a cross-platform website without Flash. Mobile usability testing should be done to make sure your website is optimized for the iPhone […]

By |October 21st, 2011|Categories: Advertising & Design|0 Comments

Caution: Don’t Fall into the Free Trap

Let’s be honest, most of us are attracted to the idea of free and easy anything. In reality, you and I both know that anything labeled as “free” cost someone something.

Everything cost something whether it’s money, time or talent. Whenever I hear someone say that social media is free, I cringe. Sure, signing up for accounts on Facebook, Twitter or YouTube cost nothing, but they require commitment, time and resources. Social media, when it is done right, isn’t free!

Now let’s assume that a company is out their offering businesses a free website and web hosting. Sounds great, right? Maybe, but if someone offers you a service that costs nothing, they are getting the difference out of you somewhere else.

Big companies use these tactics to capitalize on consumer confusion. They advertise free products or services that aren’t really free and deceptively charge later for products or services consumers really don’t want.

The free but not really free trap is often followed by poor quality and nonexistent customer support that can hurt your sales, customer relations and affect your bottom line. Worst of all, you end up paying with your privacy and security!

Deep down, we all know there’s no such thing as a free lunch. You often get what you pay for. Think about that next time you see anything advertised as “free.”

Have you ever fallen into the free but not really free trap? Share with us your story.

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By |October 14th, 2011|Categories: Advertising & Design|0 Comments

Photography can influence purchases!

Have you ever opened a scrapbook or photo album and your emotions got the best of you as an old photo took you back in time? That happened to me just last night as I was looking through my son’s baby book. The treasured image was so amazing and beautiful that it brought tears to my eyes.

Photography touches our hearts and the better the image, the more emotion it can draw from us. Photography in advertising can also bring pleasure and joy to potential clients while influencing thoughts, feelings and ultimately behavior.

A quality photo can communicate the essence of a brand and plays an important role in informing and influencing a customer. However, poorly lit, poorly exposed, uncropped, out-of-focus, and badly composed photos can damage your credibility, professionalism and detract from your product, whether online or offline.

Shooting your own photography is okay as long as you have a decent camera and know a thing or two about lighting and composition. It is always a good idea to be critical of what you have taken and consider the visual impression and message it sends. Images that convey a strong story, powerful mood and appeal are as important as those perfectly focused photos with ideal lighting.

Stock photography is an option but you must also be careful and make sure that any image you choose looks authentic and real. Any stock image used in advertising must convey the appropriate feelings and emotions as they relate to a brand and overall marketing message.

Ideally, a professional photographer can do the best job of taking photos of you, your business and products. They have the creative eye, professional skills and equipment to shoot quality and consistent looking images of your business […]

By |October 7th, 2011|Categories: Advertising & Design|0 Comments