Monthly Archives: June 2011

Still Not Dead: Letterhead

The Web has made snail mail seem old fashioned and inefficient. We’ve got text messages, Tweets and email to communicate with customers, right?

Most consumers will look up a business online to make sure they are legitimate before they will ever consider contacting them. Having a website presence is critical in terms of business credibility, but what about after the initial contact?

Corporate Identity elements like a letterhead, business card and matching envelope serve a very valuable role in branding and maintaining a business image. They help provide a level of formality, trust, security and credibility that is a must in certain professions and industries. These branding elements show that you’re here to stay, serious about your business and have the financial support to operate effectively.

Your professionally printed letterhead should include all corporate contact information including address, phone, email and website address. The one major possible addition would be to include your company’s Twitter and Facebook Fan page URL, but only if it seems professionally appropriate for your industry.

The overall look and feel of your letterhead and matching envelopes should be consistent with all your other marketing materials, including your online presence, to create a unified corporate identity. Elements like color, logo and font all create your company’s visual image which can either attract or turn off a new customer.

So, it’s really important that you create a strong brand awareness that communicates positive thoughts to your target audience. For example, whenever you see Coca-Cola’s simple red and white logo, you know it’s coke without question. If the coke logo was printed in green and white, you would be confused and wonder if it really is Coca-Cola. That is the type of visual recognition that symbolizes a strong […]

By |June 24th, 2011|Categories: Advertising & Design||0 Comments

A botched logo facelift can ruin a brand!

I never say never, but I can tell you that most facelifts don’t look natural to me. Remember Michael Jackson? Or, how about someone who uses Botox injections to augment their lips. In my opinion, they just end up with huge, ‘fake’ looking lips.
On the other hand, what about the 2-year-old girl who has her nose rebuilt after a dog bit her? Or, the young boy who has a birth defect like a cleft lip? Major facial reconstruction surgery to restore function is much different than a few nips and tucks for vanity reasons.

It’s the same with a redesigned corporate logo, if not done carefully, it can have disastrous branding consequences. There are times when a corporate logo change, modification or a complete redesign may be necessary.

Your logo might have looked really great 15 years ago, but does it appear out of date and old fashioned today? Design elements like color, fonts and shapes can become out of style and make a logo look old. A few simple changes can rescue a brand logo from looking stale and bring it into the future.

Your logo should reflect what you do. If your company has experienced any major changes or shifts like expanding product lines, target audience refocused, corporate mergers or name change, then a logo facelift is perfectly acceptable and expected.

Changing your logo just for the sake of change or because you’re bored, should be avoided! You might accidentally undo what your brand has come to mean to your customer and look like one of those horribly gone wrong facelifts!

How’s your logo doing? Does it communicate what you do today, or is it stuck in the past? Is it unique and do people remember you?

Share this […]

By |June 17th, 2011|Categories: Advertising & Design||3 Comments

Giggle, Giggle, Ah Goo – Win Some Moolah!

In these tough economic times, everyone needs a good laugh and maybe even a chance to win some cold hard cash! Enter today for your chance to win our baby bottle piggy bank stuffed with money!

Our official contest rules are super easy. To enter just go to http://www.facebook.com/ChareneCreative login to Facebook and click the “Like” button. Then you can either view a picture of our baby bottle filled with cash or watch the video posted on our wall and simply guess how much money is in the bottle. Comment on our wall the amount you think is contained in the baby bottle.

The person who comes closest to the amount without going over will be the winner of the bottle and all its contents! Share with all your friends. I’m sure they will be very grateful if they win because of you. We will notify the winner by Direct message through Facebook and ask for your information in order to ship the prize.

Good luck and remember laughter jiggles your brain. It encourages you to look at things differently and helps you to think more creatively. LOL

“Like” us by clicking the icon to the right and guess the amount of money in our baby bottle piggy bank by writing on our wall!

Share with all your friends on……

By |June 2nd, 2011|Categories: Advertising & Design||0 Comments