Monthly Archives: October 2010

When you hear the term “brand”, what do you think of?

A brand is not one individual thing, but a combination of many elements that build a specific unified image, expectation, and promise that is made to the public.

A brand should communicate clearly to a customer exactly what they can expect from your product or service. It is a combination of both visual and verbal elements that differentiates you from your competitors.

Are you a new company that has something unique to offer? Or, have you been in business for a long time and offer that secure sense of experience and reliability? Is your product or service inexpensive or do you offer a level of customer service that people are willing to pay top dollar for?

You can’t be all things to everyone. Your focus should be on your target customer, their needs, expectations and what your brand can do for them. That may mean doing some market research so that you know and understand the demographics of your target market.

Your corporate logo, tagline, website, packaging, e-mail signature and marketing materials are all part of your brand strategy. How and where you plan to advertise along with what you communicate are an integral part of your branding as well.

Consistency in how you put all these elements together is what leads to a strong brand strategy. One example of this is the Apple brand. Because Apple has built a powerful brand strategy, it has become associated with innovative product development, simplicity and imagination among a loyal following of customers.

In a competitive business climate, it’s more important than ever to create a strong, positive brand image which the public will recognize, remember and say nice things about. A strong brand strategy is all about a certain level of trust that […]

By |October 29th, 2010|Categories: Advertising & Design|2 Comments

Eeny, meeny, miny, moe – tagline, you’re it!

Have you ever sat at your desk and felt that using “Eeny, meeny, miny, moe” was as good a way as any to pick out a tagline for your business? While it might be a perfectly good way to choose your favorite dessert, there are better ways to go about picking an important part of your brand identity!

The purpose of a corporate tagline is to give your prospective customer another reason to remember your business. A tagline is basically a six to seven keyword description that appears under or by your corporate logo. Taglines or slogans can be very powerful and create a tone or feeling that defines your unique corporate image and sets your business apart from your competitors.

A tagline should communicate all the fantastic things about your product or service in just a few clever words. Be very careful about creating a tagline that is too wordy, generic or one that requires further explanation. Combining the perfect message and strategy while keeping it simple is key. People tend to remember taglines that communicate a message quickly and are memorable.

Crafting a unique slogan can also work wonders for your website traffic. This is especially true if your domain name does not include SEO friendly keywords. By including just the right words within your tagline, you can achieve more search results, better sales and business online.

A really great slogan will leave a special feeling or emotional attachment between you and your customer. As an example, these are a few of my all time favorites:

“Melts in your mouth, not in your hands.” (M&Ms)

“Let your fingers do the walking.” (Yellow Pages)

“It’s the real thing.” (Coca-Cola)

“Finger-lickin’ good!” (Kentucky Fried Chicken)

Writing a memorable tagline that captures the essence and […]

By |October 22nd, 2010|Categories: Advertising & Design|1 Comment

Are you an average Joe with an average business, doing average online marketing?

The marketplace is so crowded, that in order to stand out and get the results you want, you need to present your product or service in a way that is more memorable then the rest of your competitors. The average Joe approach to marketing just won’t cut it.

Deciding whether you should hire a web site designer to create a unique web design or use a template, is crucial to the basic survival of your business. No matter how visually appealing a template may seem, it will never truly stand out, help your audience see something unexpected or raise your brand awareness.

The cost to create a custom website may be more expensive then using a template, but your web page will look unique and be specific to your brand. A template is pre-designed and pre-built lacking a lot of the bells and whistles of a custom design. They are much less inexpensive, but like everything else, you get what you pay for.

A custom designed website will take a few months to finish where as a template can be up and running within a few days. But, be very careful, because unless you know how to modify the layout of a template or spend some money to have someone change the design slightly, you will see many others using the same exact template.

If you decide that you just can’t afford a custom designed site than consider finding a professional web designer that is willing to customize a pre-made template design for you. It is critical that you understand that you will be limited to what can be customized on any website template.

There are millions of templates to choose from so make sure that any template is optimize […]

By |October 15th, 2010|Categories: Advertising & Design|0 Comments

Lions, and tigers, and domain squatters! Oh, my!

There are lots of unscrupulous folks who enjoy making money from picking up expired domain names and holding you hostage. Today, I am going to share with you how I lost my domain name.

My story goes way back to my original hosting company. I trusted them to set up my domain name and host my site which I created and updated myself. After a year of paying high prices just to host my site, I transferred the hosting to another company. I asked them to make me the registrant of my domain name during the transfer process. I thought they did.

A few years later, I had trouble with this original hosting company because of poor service they were providing to several of my clients. Throughout the fiasco, I found out my domain name was still registered to them. I repeatedly asked them to transfer the domain name to me and even offered to pay fees, but they wouldn’t do it. They just decided to ignore my requests and not renew it out of spite.

I immediately placed a backorder on my domain name hoping to secure it. I had been lead to believe that I could buy it through action when the registration expired, but quickly discovered the auction process is rigged by cybersquatters. These speculators profit by buying up expired domain names and reselling them at inflated prices.

At one time these speculators made lots of money registering new names and reselling them. Once most of the good domain names were taken, they discovered that purchasing expired names was much more profitable. These used names already have built-in traffic and incoming links from other websites and search engines. Years worth of link building and traffic mean […]

By |October 8th, 2010|Categories: Advertising & Design|12 Comments